Archive for the ‘09_481_sp_ProfPract’ Category

tastebuds is done!

April 15, 2009

This Friday at Crabtree Farms, TasteBuds guide will finally be revealed. All of the hard work we have put in all semester will culminate in this press conference to release the guide to the Chattanooga. I am trying to contain my excitement at getting to touch the guide with the paper Matt and I picked and the seeing the TasteBuddy folded by machine (as opposed to the twenty or so hand folded ones I made in the final days before sending to print.) and seeing the reaction of people who pick up the guides. Knowing my work is out there and that it is functional is really amazing. I feel very proud of the whole team, I know we put our heart and soul into this TasteBuds venture.
I am ready to put on my TasteBuds t-shirt and proudly tell the news crews about working with my great team (print team is the best ever! i love you guys!) and letting Chattanooga know that buying fresh, local produce is easier than you ever imagined.
I feel like I have learned a lot about working with a client and a team and I hope that I will be able to put what I learned to good use in the future. This project seemed overwhelming at times but all of the stress was worth it, especially with the big debut staring me right in the face.
Be sure to head out to Crabtree Farms this Friday at 11:00am to get your very own TasteBuds guide and TasteBuddy. To check out TasteBuds online go to


networking with the ick: all day adventure

April 15, 2009

Wednesday night Natalie generously offered to let me spend the night with her so that I would be closer to green|spaces for our morning adventure, that started at 7:30, on account of us volunteering to help set-up.
We both arrived on time and to our surprise everything was already ready to go. We saved our seats and prepared to mingle.
I talked with some of the other juniors and said hi to people as they came in. I was excited when we finally took our seats.
Cindy Li‘s presentation mentioned working to show your employer you are dedicated and also various networking sites that can affect your job. I know I was definitely listening in on this because Leslie called me out on my twittering over spring break. So now I am trying even harder to remain a professional through social media.
Cindy was funny and engaging and hearing about how important networking is was good for me. Getting out and mingling is very important and it is something I neglect because social media makes me want to avoid being friendly face-to-face, but the connections you make in real life are just as important, and sometimes even more so than the ones made online.
After we heard Cindy talk at green|spaces, we headed back to UTC for a more intimate Q&A. We got to chat more with Cindy about being a design professional before taking a small break to have lunch at Easy Bistro courtesy of Medium.
The food was delicious and in addition to the great food, Vanessa stopped by with proofs from Williams. I was completely excited to see them one step closer to being in print.
After lunch was over I had a bit of a break while Cindy looked at senior portfolios, but at 5:30 we left UTC to head down to Create Here for Cindy’s next lecture. Cindy is so funny, I laughed a whole lot during this second presentation and afterwards I mingled with the audience. Cindy gave out name tags and told us to put our names and two things we like to make it easier to talk to people. It was really great talking to various people and then to Cindy. She was a hoot and I loved hearing about her escapades with a Darth Vader mask.
photo by megan humble

tastebuds is going live

April 15, 2009

Well, we have spent countless (well, not quite countless, we did have to keep timesheets!) hours researching, sketching, designing all for Leadership Chattanooga and Crabtree in order to make Chattanooga’s own branch of Buy Fresh Buy Local known as TasteBuds.
Since the semester started in January we have been racking our brains for design solutions to the TasteBuds problem. From the proper name to logo to colours to shape and size of the guide and how to market it to Chattanoogans of all ages and genders.
Everyone is wrapping up their sections and the day we go live with the deliverables is fastly approaching.
Despite numerous changes and additions, we all worked together to get the guide done and I am very proud of the print team. Elizabeth did a great job responding to the changes and making quick edits when I, or any of the other readers, spotted an error.
I felt swamped at times working with the TasteBuddy, but now that we have sent it to the printer, I am glad I got to work on the print team to make something that people will hopefully keep with them and use multiple times to visit the partner restaurants in the downtown area.

tastebuds progress

April 15, 2009

We have been working super hard to complete the guide to send it to Williams to print before our deadline. One of the problems we encountered was cohesion. We took some time the other day to put everything up on the bulletin boards to quickly go through and see what looked like it belonged and what did not. The guide and TasteBuddy were having issues melding with the other deliverables. The guide had dot borders and some decorative leaves that were really interesting to look at, but were definitely part of the problem in making everything look like it came from the same team.
It was a little frustrating for some to have make changes, but I threw down some references to the “Crystal Goblet” and I felt that gorgeous typography could really work. (of course, I felt less strongly about removing the dots because I was the one working on TasteBuddy, while other team members were working on the guide.)
After all of this was resolved we have been trucking along with gorgeous typography and excellent cohesion and we will be wrapping up shortly to send to print. We technically should have Monday, but we have got edits to do and we want to make sure everything is absolutely perfect.
One thing I have for sure learned is that sometimes you have to sacrifice sleep in order to do something amazing.


April 15, 2009

As we progressed with our design for guide, we have finally settled on a format! In addition to our guide, we are designing a smaller guide. This guide is around the size of a business card when folded up. When it is unfolded it contains the information about restaurants that signed up for the TasteBuds project and a downtown map showing their location. We decided to add some fun a favourites list to be filled out by the consumer to make it more interactive.
This guide will still have to follow the same principles as the bigger guide. They will need to be similar in their treatment of font face and size and the colours in order to be cohesive in our branding.
The most important part is considering the viewer, we are still considering appealing to all ages, meaning the smallest we will probably go with text is around 10-12, but depending on how it looks when we do a test print, we could probably go smaller if we really need to.
Another thing we are going to include is a seasonal guide to ensure that people know what is actually fresh to order.
It will be exciting to see how this works out.

designing a guide

March 2, 2009

I am currently working with the print team to create a guide for area residents to find places to go to buy fresh, local produce, or for restaurants that buy local.
I have been researching guides to attempt to find a format that we can successfully utilise to reach our audience of local consumers.
Size is important to consider. It can fold, but how many folds before it becomes an inconvience to refold? We want our guide to be something that people feel they can keep and reuse over and over.
The guide needs to appeal to both genders and all ages. In order to do this, we will have to give special consideration to the font face and sizes and to the colours we choose to put in the guide.
To find the best format, I have been looking through guides and brochures collected from vacations. Vanessa has also provided us with guides from other Buy Fresh Buy Local branches.
We have a lot to think about when it comes to what goes into the guide, this is also what is hindering us in deciding our format. For sure there will be names and contact information of farmers, restaurants, and farmers markets. Joining the guide requires that you buy or sell local produce.
We want a map and blurbs about what Buy Fresh Buy Local is and why it is a great idea for the community.
I have faith in my team, I am sure we will find the right format to efficiently display the information.

press releases

February 23, 2009

For professional practices class, we have split into groups to work on the separate parts of the TasteBuds project for our clients. One of the groups is handling press releases, but not mine, my team is the print team. The print team has been handling postcards and plans for guides, but we have missed out on the experience of writing a press release.
So in order to more fully understand that section of the project, I researched press releases. It is always good to have as much experience under your belt as possible, especially in this economy because it makes you the most useful employee you can be.
These Ten Tips came from
1. Make sure the information is newsworthy.
2. Tell the audience that the information is intended for them and why they should continue to read it.
3. Start with a brief description of the news, then distinguish who announced it, and not the other way around.
4. Ask yourself, “How are people going to relate to this and will they be able to connect?”
5. Make sure the first 10 words of your release are effective, as they are the most important.
6. Avoid excessive use of adjectives and fancy language.
7. Deal with the facts.
8. Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
9. Make sure you wait until you have something with enough substance to issue a release.
10. Make it as easy as possible for media representatives to do their jobs

One of the tips from our Leadership Chattanooga client was that we should have a catchy headline so that the places it gets sent to will want to read it.
So, keep it simple and follow the rules to write a successful press release.

stellar presentations

February 13, 2009

I have never had to present a logo to a client, however, I have taken a public speaking class and I’m guessing the principles are very similar.
For starters, you should probably look nice for your presentation. If that’s not how your meetings usually roll, at least wear a plain tee shirt with no words because that can be a distraction. Also shower or maintain the appearance and smell or being clean and hygienic.
When speaking definitely make eye contact, but try to make the right amount. Too little and you seem shy or uncertain, too much and you are a creeper. Smile and enunciate, mumbling is not going to make a good sell.
Definitely have confidence in yourself and your logo because confidence is contagious.
When you present your logo make it clear that the logo you are presenting is the best option for them. Make sure they understand that you have listened to everything they have told you and that what you have is the way they need to go. Be firm and do not let them try to push you around. You are the designer, they are not. This does not mean that you get to discount their opinion, merely that you do know more about what a logo needs than they do, especially if you really did listen to what they said and did research before you carefully crafted their logo.
🙂 Take this information to heart and go forth confidently to present! You can do it!

spectacular logos

February 10, 2009

Logos are not something I thought much about until reading The Brand Gap and beginning this project.
Of course, I see logos everyday. Everyone does. There are such a big part of life now.
What makes a successful logo is something well designed and memorable. Also, I wouldd say depending on what that logo is selling, it is successful if you want that logo on you. I would say this is the case for clothing companies, shoe companies, and clothing designers. (Of course, the branding also has a lot to do with getting you to want to be in that logo.)
Part of being well designed is functioning with and without colour.
These are some of the most practical rules on logo designing from Just Creative Design.
1. A logo must be describable
2. A logo must be memorable
3. A logo must be effective without colour
4. A logo must be scalable i.e. effective when just an inch in size

If logos follow all of these rules they are very likely to be successful in their execution. Some really great resources for logo design can be found on the net at the following sites:

postcard success

February 3, 2009

Postcards. They are quick and easy advertisements. I get advertisements in the mail in postcard format. The brightest colours and boldest texts usually catch my eye. I would say that even the worst designed postcards can still garner attention if they are brightly coloured and large in size.
The text on the postcard should be long enough to get the message across, but short enough that it fits on the postcard and/or is not completely overwhelming to the reader. The idea should be to get the reader’s attention and keep their attention.
This is what I knew on my own. I did some more research to see what else I could find out and if my line of thinking was the proper direction.
I found several sites that were very informative about the best ways to handle postcard design, but my favourite source was Designing Postcards That Make An Impact. The information was concise and bulleted, which I thought was great because postcards need to be concise…and concise information that conveys that? Even better!
The first two bullets were about using strong imagery to catch the viewers eye. The next bullet was about using your brain when you make colour choices. You have to pick colours that are pleasant to look at and eye catching, but nothing so bright it hurts the viewers eyes or impedes readability.
Next was effective wording: there’s not much room on a postcard, so you have to make your message effective with the space you have.
Lastly you need to make sure the postcard directs them to a phone number, address, or url that can give them more information. Without this step, your postcard could be absolutely useless if the goal is to get a response.