Archive for April, 2009

tastebuds is done!

April 15, 2009

This Friday at Crabtree Farms, TasteBuds guide will finally be revealed. All of the hard work we have put in all semester will culminate in this press conference to release the guide to the Chattanooga. I am trying to contain my excitement at getting to touch the guide with the paper Matt and I picked and the seeing the TasteBuddy folded by machine (as opposed to the twenty or so hand folded ones I made in the final days before sending to print.) and seeing the reaction of people who pick up the guides. Knowing my work is out there and that it is functional is really amazing. I feel very proud of the whole team, I know we put our heart and soul into this TasteBuds venture.
I am ready to put on my TasteBuds t-shirt and proudly tell the news crews about working with my great team (print team is the best ever! i love you guys!) and letting Chattanooga know that buying fresh, local produce is easier than you ever imagined.
I feel like I have learned a lot about working with a client and a team and I hope that I will be able to put what I learned to good use in the future. This project seemed overwhelming at times but all of the stress was worth it, especially with the big debut staring me right in the face.
Be sure to head out to Crabtree Farms this Friday at 11:00am to get your very own TasteBuds guide and TasteBuddy. To check out TasteBuds online go to



April 15, 2009

Allegra was the last field trip of the semester and it was a great one! I know I have said that about all of our trips, but I mean it every time. There is just so much to see when touring a print facility and I feel like I learn something new every time.
Todd Oates at Allegra was very cheerful and enthusiastic about our tour. He took us around to their various stations. We stopped first at the graphic design station. (Yes, Allegra can offer design services!) Next we got to see a printer that had become obsolete because of highest number of dpi possible has changed and they are about to replace it. We went from there out to the floor and saw comb binding in action.
Then we got to see a Heidelberg press in action. Looking at the dots it printed up close was also neat. Todd made sure we got to see everything demonstrated. We saw a scoring machine and a folding machine and the paddy wagon used to glue. We also saw a vinyl sign being adhered to a piece of metal.
After we had finished the tour Todd took us back to the conference room for some swag. I was expecting paper samples, but Todd had something instead of paper samples and we were all quite surprised! See?
Todd gave us coffee mugs, sharpies, ball point pens, two different size pads of paper and 2 gig usb drives, all emblazoned with Allegra’s logo. It was surprising and amazing, I still can not get over it! Thanks to Todd’s kindness I will definitely have Allegra in mind for future print projects!
photo by megan humble

networking with the ick: all day adventure

April 15, 2009

Wednesday night Natalie generously offered to let me spend the night with her so that I would be closer to green|spaces for our morning adventure, that started at 7:30, on account of us volunteering to help set-up.
We both arrived on time and to our surprise everything was already ready to go. We saved our seats and prepared to mingle.
I talked with some of the other juniors and said hi to people as they came in. I was excited when we finally took our seats.
Cindy Li‘s presentation mentioned working to show your employer you are dedicated and also various networking sites that can affect your job. I know I was definitely listening in on this because Leslie called me out on my twittering over spring break. So now I am trying even harder to remain a professional through social media.
Cindy was funny and engaging and hearing about how important networking is was good for me. Getting out and mingling is very important and it is something I neglect because social media makes me want to avoid being friendly face-to-face, but the connections you make in real life are just as important, and sometimes even more so than the ones made online.
After we heard Cindy talk at green|spaces, we headed back to UTC for a more intimate Q&A. We got to chat more with Cindy about being a design professional before taking a small break to have lunch at Easy Bistro courtesy of Medium.
The food was delicious and in addition to the great food, Vanessa stopped by with proofs from Williams. I was completely excited to see them one step closer to being in print.
After lunch was over I had a bit of a break while Cindy looked at senior portfolios, but at 5:30 we left UTC to head down to Create Here for Cindy’s next lecture. Cindy is so funny, I laughed a whole lot during this second presentation and afterwards I mingled with the audience. Cindy gave out name tags and told us to put our names and two things we like to make it easier to talk to people. It was really great talking to various people and then to Cindy. She was a hoot and I loved hearing about her escapades with a Darth Vader mask.
photo by megan humble

tastebuds is going live

April 15, 2009

Well, we have spent countless (well, not quite countless, we did have to keep timesheets!) hours researching, sketching, designing all for Leadership Chattanooga and Crabtree in order to make Chattanooga’s own branch of Buy Fresh Buy Local known as TasteBuds.
Since the semester started in January we have been racking our brains for design solutions to the TasteBuds problem. From the proper name to logo to colours to shape and size of the guide and how to market it to Chattanoogans of all ages and genders.
Everyone is wrapping up their sections and the day we go live with the deliverables is fastly approaching.
Despite numerous changes and additions, we all worked together to get the guide done and I am very proud of the print team. Elizabeth did a great job responding to the changes and making quick edits when I, or any of the other readers, spotted an error.
I felt swamped at times working with the TasteBuddy, but now that we have sent it to the printer, I am glad I got to work on the print team to make something that people will hopefully keep with them and use multiple times to visit the partner restaurants in the downtown area.

national print group

April 15, 2009

Process and materials is an amazing class. Leslie arranges some of the most exciting field trips I have had the privilege of going on. This was another one of those mindblowing “Chattanooga does what?!” moments.
National Print Group has the WORLD’S LARGEST eight colour printer. Seriously! This printer has its own team of German specialists. And it is huge by the way, like as big as my house huge.
Since they do have the largest eight colour printer in the world, it would also make sense that they are the largest screen, litho, digital, large format point of purchase, and Out-of-Home (outdoor signs like billboards, taxi tops) printer in the world.
If you have ever seen the building wraps in Las Vegas, those are there thanks to NPG!
They work for a variety of clients, finding creative solutions for point of purchase stands. They make them simple and very very easy to put together. (we were told that simple to put together was a crucial point in the point of purchase actually being used… they said that if it was not, many companies would just throw them away!)
This was another very informative and fascinating tour. Just seeing the world’s largest printer would have been enough for me, but NPG was kind enough to let us walk around their facilities.
We also found out they have so much shipping business, that at around Christmas, mail trucks line up outside their doors for miles.
National Print Group was amazing, and though you probably are not like to need a building wrap, if you need a point of purchase, or even something smaller, check them out.

continuing the book

April 15, 2009

In my loopiness I took Leslie’s joking about Fabio seriously and ending up doing a photoshop painting of Fabio to put on my book. I was seriously excited about it. I put rectangles of Fabio on the title page and table of contents. I used his whole portrait for the cover. He was grand and glorious, but ultimately he did not work out in the way that I anticipated. I ended up liking my table of contents waaaay more without him. I wanted him on the cover because my portrait was pretty great, but that really ruined the cohesion of the pieces. I decided to can him (much to the relief of my classmates) and ended up using the white and grey squares of the “transparent background” setting on photoshop. I was inspired by Fabio’s flowing mane and ending up free handing some blue lines that flowed across my book cover. I duplicated the blue lines for the title page and table of contents. I kept it super simple and I really liked the results. The font I used was futurist fixed width, which is one of my favourite free fonts from
I am beyond stoked to get my book back from lulu. I think this is definitely going to be something I keep around long after class has ended.

tastebuds progress

April 15, 2009

We have been working super hard to complete the guide to send it to Williams to print before our deadline. One of the problems we encountered was cohesion. We took some time the other day to put everything up on the bulletin boards to quickly go through and see what looked like it belonged and what did not. The guide and TasteBuddy were having issues melding with the other deliverables. The guide had dot borders and some decorative leaves that were really interesting to look at, but were definitely part of the problem in making everything look like it came from the same team.
It was a little frustrating for some to have make changes, but I threw down some references to the “Crystal Goblet” and I felt that gorgeous typography could really work. (of course, I felt less strongly about removing the dots because I was the one working on TasteBuddy, while other team members were working on the guide.)
After all of this was resolved we have been trucking along with gorgeous typography and excellent cohesion and we will be wrapping up shortly to send to print. We technically should have Monday, but we have got edits to do and we want to make sure everything is absolutely perfect.
One thing I have for sure learned is that sometimes you have to sacrifice sleep in order to do something amazing.

design elements

April 15, 2009

The first of my duotone examples is a vintage Empire Strikes Back movie poster. The poster is black and yellow; the duotone effect is used on the central image. I picked this as an example because Empire Strikes Back is my favourite Star Wars movie.

My other duotone example is the cover of The D-Day Experience. The cover features the image of soldiers unloading on the beaches at Normandy. The colour accompanying black in the duotone is army green.

My first example of varnish is of the spot varnish variety. The spot varnish is used a shoebox lid. The lid is black with designs spot varnished on the top and the inside. I picked this box because my favourite pair of shoes came in it.
The second example is the inside cover of Batman: The Animated Series DVD box set. The cover is black with varnished image of Batman swinging through Gotham city. I picked this as an example because it houses my favourite cartoon series.
I chose two examples of large die-cuts because they live in my room and I see them everyday. The first example is a die-cut of Jango Fett from Star Wars. The die-cut is life size and follows the shape of Jango’s armour. The second is a Jurassic Park promo cut-out. The brontosaur’s head and the logo are die-cut. The velociraptor and t-rex at the bottom are also die-cuts attatched with cardboard so that they pop off the cut-out.

“Je suis tombée, oh Churchill! Où es-tu? Où sont tes soldats?” is the text on my second die-cut. The die-cut is propaganda cut in the shape of a leaf and dropped by the Luftwaffe on the French, blaming the British for the war. (The translation is “I fell, oh Churchill! Where are you? Where are your soldiers?”) I picked this as an example because I think this is an unusual piece of propaganda.
My first example of embossing is the front of the box my Lego Imperial Star Destroyer was packaged in. I chose this as an example of embossing because I was trying to stray away from the many examples I found on my bookshelf. I also chose it because I found it to be a very delightful and creative use of embossing. The Lego Star Destroyer on the front is embossed and you can feel the bumps of the blocks, as if you are touching the product itself.
My second example of this design element is the debossed cover of In Advance of the Landing. I chose this example because the book is about folk concepts of outer space, which I would associate with tabloids and gross grainy photographs of supposed UFOs.
However, the cover of the book is very simple and unassuming; despite being hardback the book has no jacket. The text on the cover is created by the debossing; no other effects have been applied to it. There is no colour or foil in addition, merely a debossed surfacing denoting the title.
My first example of thermography is a card I got for Valentine’s Day from my parents. The greeting on the front uses thermography.
My second example is a business card for All Star Auto Glass. The entire card utilizes thermography.
For perforating I chose a Princess Leia card. The card starts out as a rectangle, but the perforation allows it to be popped out to resemble RD-D2.

My second example uses perforation and scoring to enable the user to fold a paper Land Speeder. The stock is heavier to allow the Speeder to hold together properly.
For creative folds, I chose a Star Wars pop-up book. I picked it because it is probably the coolest pop-up book I have ever laid eyes on.

I have a spiral-bound church directory as my first example of binding. The spiral is black plastic and was probably chosen because the spiral binding allows the directory to open flat so nobody gets their picture and/or name stuck in the gutter.
My second binding example is the saddle-stitch binding in my copy of The Kolb Brothers of Grand Canyon. The book is very short and well suited to the saddle-stitch bind.
Foil Stamp
My first example of a foil stamp is a Spongebob Valentine’s Day card. The card features red foil stamping around the edges of the card and three red foil stamped hearts.
My second example of foil stamping is a holographic Pokemon card. The card is foil stamp with the words and outlines of the Ancient Mew printed on top of the foil.

My first example of packaging is a Victoria’s Secret gift card holder. The package keeps the gift card hidden until you pull on the pink tabs, then the tabs pull out on both sides. One side holds the card and the other has a place for writing who it is to and who it is from.
My second example of packaging is The Star Wars Vault. The vault is a massive book with slots for papers, stickers and other Star Wars memorabilia that came packaged in the book.


April 15, 2009

As we progressed with our design for guide, we have finally settled on a format! In addition to our guide, we are designing a smaller guide. This guide is around the size of a business card when folded up. When it is unfolded it contains the information about restaurants that signed up for the TasteBuds project and a downtown map showing their location. We decided to add some fun a favourites list to be filled out by the consumer to make it more interactive.
This guide will still have to follow the same principles as the bigger guide. They will need to be similar in their treatment of font face and size and the colours in order to be cohesive in our branding.
The most important part is considering the viewer, we are still considering appealing to all ages, meaning the smallest we will probably go with text is around 10-12, but depending on how it looks when we do a test print, we could probably go smaller if we really need to.
Another thing we are going to include is a seasonal guide to ensure that people know what is actually fresh to order.
It will be exciting to see how this works out.