designing a guide

I am currently working with the print team to create a guide for area residents to find places to go to buy fresh, local produce, or for restaurants that buy local.
I have been researching guides to attempt to find a format that we can successfully utilise to reach our audience of local consumers.
Size is important to consider. It can fold, but how many folds before it becomes an inconvience to refold? We want our guide to be something that people feel they can keep and reuse over and over.
The guide needs to appeal to both genders and all ages. In order to do this, we will have to give special consideration to the font face and sizes and to the colours we choose to put in the guide.
To find the best format, I have been looking through guides and brochures collected from vacations. Vanessa has also provided us with guides from other Buy Fresh Buy Local branches.
We have a lot to think about when it comes to what goes into the guide, this is also what is hindering us in deciding our format. For sure there will be names and contact information of farmers, restaurants, and farmers markets. Joining the guide requires that you buy or sell local produce.
We want a map and blurbs about what Buy Fresh Buy Local is and why it is a great idea for the community.
I have faith in my team, I am sure we will find the right format to efficiently display the information.

Tags: 09_481_sp_ProfPract